Press release for immediate distibution

After Montreal, Indiana JonesTM and the Adventure of Archaeology:

The Exhibition Crosses the Ocean

to the Príncipe Felipe Science Museum - in Valencia, Spain!

Photo credit: Javier Yaya Tur (CACSA)

Montreal, Monday, October 24, 2011 - X3 Productions, proudly announces that following the huge success of its world premiere in Montréal, Indiana JonesTM and the Adventure of Archaeology: The Exhibition is heading off to a prestigious destination for its European premiere. From From December 22, 2011 to September 16, 2012, the exhibition, presented by National Geographic and created by the Montreal company in collaboration with Lucasfilm Ltd., will take up residence at the prestigious Príncipe Felipe Science Museum, in Valencia, Spain. A spectacular forty thousand square metre interactive museum featuring striking architectural design, the Museum is part of the magnificent City of Arts and Sciences designed by Santiago Calatrava and Félix Candela and in its ten years of existence, has received 25 million visitors. The venue is considered to be an international landmark and is part of a willingness by the government authorities to represent the cultural dynamism of the region.

“We’re delighted Indiana Jones and the Adventure of Archaeology will have its European premier at the Príncipe Felipe Science Museum in Valencia’s grand City of Arts and Sciences cultural complex. Spain is a wonderful next chapter for the tour and we look forward to the exhibit continuing to inspire and engage visitors of all ages as it travels the world.” says Lucasfilm Exhibits Manager Kyra Bowling.

International presenter National Geographic is also enthusiastic to present this exhibition in Spain: We are excited to take European audiences on an exciting journey into the real world of archaeology,” said Kathryn Keane, director of traveling exhibitions for National Geographic. “This exhibition is a natural fit for National Geographic, especially in Spain where we reach millions through our four magazines, two television channels, book and home entertainment partners and a Spanish website.”

A spectacular venue

The City of Arts and Sciences in Valencia is in fact five different multi-functional venues: the Príncipe Felipe Science Museum and also the Hemisfèric (which houses an IMAX theatre and other digital projection rooms), the Umbracle (a space for vantage view points), the Oceanográfico (which is the largest aquarium in Europe) and the Palau de les Arts Reina Sofía (a impressive venue and Opera House). The Príncipe Felipe Science Museum is a very prestigious venue for Indiana Jones and the Adventure of Archaeology: The Exhibition. This architecturally impressive state-of-the-art venue’s guiding principle - the expectation that visitors will have more questions when they exit the building than they had upon entering, make it an ideal setting for this exhibition in which fact meets fiction. Henar Molinero, the City of Arts and Sciences of Valencia manager says: ‘’This exhibition is a unique opportunity for our visitors to learn in a really appealing way how the mysteries of the ancient civilizations are actually solved”. He also highlighted that both the quality of the exhibit’s  content and its careful design share the same objectives of cultural and scientific dissemination as the CAC.

A new museum experience

Launched in the summer of 2011 in Montreal, the world premiere of the exhibition welcomed thousands of visitors, and critics agreed that this exhibition is a great achievement and holds something for everyone-fans of the famous archaeologist and neophytes alike-as the content presented is rich and engaging. A creation of Montreal’s own X3 Productions, this innovative and interactive exhibition transports visitors into Indy’s universe while shedding light on the true nature of field archaeology. The exhibition designers conceived a truly unique educational environment in which to showcase a wealth of historical and cultural artefacts from the National Geographic Society and the Penn Museum. In a setting that features the most extensive collection of Indiana Jones concept art, props and models from the Lucasfilm Archives, as well as remarkable real-world artefacts, visitors will experience the amazing discoveries of modern-day archaeologists and unravel the mysteries of legendary sites such as Machu Picchu and the Nazca’s geoglyphs in Peru, the fall of Cambodia’s Angkor Wat civilization, or the royal tombs in the ancient city of Ur (in modern Iraq), just to name a few.

As visitors venture on to the “Indy Trail” in their quest to explore other legendary places, they are accompanied by a video companion that includes an original audio greeting recorded by world-renowned actor Harrison Ford, welcoming them on their journey. This interactive hand-held device provides comprehensive educational content, photos and videos as it guides visitors along the Trail and through various archaeological zones. Using this device, kids of all ages are also invited to participate in their own adventure in the form of an interactive quest!

Tickets now on sale for Valencia!

Indiana Jones and the Adventure of Archaeology - The Exhibition will launch its European premiere in Valencia on December 22, 2011 and will run through September 16, 2012. For complete schedule, information and ticket sales , visit the Príncipe Felipe Science Museum, in Valencia  box office or contact them at 902 100 031or  visit  the  cac.es or  indianajonestheexhibition.com.

- 30 -

About X3 Productions

X3 Productions consists of three highly acclaimed, Montreal-based creative companies that have combined their expertise in order to offer turnkey project solutions to the challenges faced by museums around the world. Established as pioneers and major players in the field of exhibit design and production for over 50 years, gsmprjct° (gsmprjct.com) is a collective of four integrated teams that stands behind the creation of numerous exhibitions for a variety of world-class museums. As Canada’s leading cultural organization, L’Équipe Spectra (equipespectra.ca), is best known for its creation of outstanding cultural projects intended for an educated clientele. Bleublancrouge (bleublancrouge.ca) has been voted one of Canada’s most creative agencies every year since 2008, due to integrated communications campaigns it has developed locally, nationally and internationally that have garnered worldwide acclaim. X3 Productions is committed to redefining the modern museum experience by developing and promoting blockbuster touring exhibitions with a strong interactive component. With a focus on creating innovative concepts, bringing together unique collections and developing content-driven experiences, X3 aims to engage, educate and entertain visitors in unique and inventive ways. For more information, visit x3productions.ca.

About Indiana JonesTM

2011 marks the thirtieth anniversary of Indiana Jones’ first appearance on the silver screen. Since then, audiences around the world have been enthralled by his exploits and adventures. The popular film series-Raiders of the Lost ArkTM, Indiana Jones and the Temple of DoomTM, Indiana Jones and the Last CrusadeTM and Indiana Jones and the Kingdom of the Crystal SkullTM-has garnered 14 Academy Award® nominations and won seven Oscars. When the fourth film was released in 2008, it immediately reached the top spot at the box office as the number one movie in America. These movies have become a part of film history, and remain among the most popular films ever made. Boasting a charismatic hero with wide-spread appeal, the film series provides an unprecedented opportunity to create an exhibition introducing museum visitors of all ages to the history, tools, findings and principles of archaeology. For more information, visit indianajones.com.

About Lucasfilm Ltd.

Lucasfilm Ltd. is one of the world’s leading film and entertainment companies. Founded by George Lucas in 1971, it is a privately held, fully integrated entertainment company. In addition to its motion-picture and television production operations, the company’s global activities include Industrial Light & Magic and Skywalker Sound, serving the digital needs of the entertainment industry for visual-effects and audio post-production; LucasArts, a leading developer and publisher of interactive entertainment software worldwide for video game console systems and PC; Lucas Licensing, which manages the global merchandising activities for Lucasfilm’s entertainment properties; and Lucasfilm Animation, which is currently producing Star WarsTM: The Clone WarsTM, a CG-animated half-hour television series produced jointly with the latest addition to the Lucas family, Lucasfilm Singapore. Additionally, Lucas Online creates Internet-based content for Lucasfilm’s entertainment properties and businesses. Lucasfilm’s motion-picture productions include three of the 20 biggest box-office hits of all time and have received 19 Oscars and more than 60 Academy Award nominations. Lucasfilm’s television projects have won 12 Emmy Awards. Lucasfilm Ltd. is headquartered in San Francisco, California.

About the National Geographic Society

The National Geographic Society is one of the world’s largest non-profit scientific and educational organizations and one of the world’s leading organizers of large-scale, travelling exhibitions. Since it launched “Tutankhamun and the Golden Age of the Pharaohs” in 2004, National Geographic has organized two more Egyptian-themed exhibitions, “Tutankhamun: The Golden King and the Great Pharaohs” and “Cleopatra: The Search for the Last Queen of Egypt.” Other exhibitions National Geographic has organized include the four-city U.S. tour of “Afghanistan: Hidden Treasures from the National Museum, Kabul.” National Geographic also offers a broad selection of stunning photography exhibitions to museums and venues around the world.

National Geographic launched its magazine in Spain in 1997 with RBA Edipresse, the leading magazine publisher on the Iberian Peninsula. Today, the National Geographic magazine family has grown to include National Geographic magazine, National Geographic Traveler (National Geographic Viajes) and National Geographic Historia, with a total circulation of over 200,000. RBA also serves as National Geographic’s book and international home entertainment partner in Spain. National Geographic Kids launched in Spain through Panini in 2010. National Geographic’s presence in Spain also extends to its television channels, and its website www.nationalgeographic.es. To date, National Geographic has funded more than 70 grants in Spain.

About the Penn Museum

The Penn Museum (the University of Pennsylvania Museum of Archaeology and Anthropology, located on the Penn campus in Philadelphia) is dedicated to the study and understanding of human history and diversity. Founded in 1887, Penn Museum has sent more than 400 archaeological and anthropological expeditions to all the inhabited continents of the world. The Museum’s collection of nearly one million objects include world-renowned artefacts from ancient Egypt, Mesopotamia and the Mediterranean World, Asia, Africa, Polynesia and the Americas. With an active exhibition schedule and educational programming for children and adults, Penn Museum offers the public an opportunity to share in the ongoing discovery of humankind’s collective heritage.

About the Príncipe Felipe Science Museum and the City of Arts and Sciences

The City of Arts and Sciences is a large cultural and entertainment complex set up by the Valencia Regional Government that it has become an international landmark both for its architecture and for its ability to entertain, teach and excite through the contents on display at the Hemisfèric (Imax 3D Digital Cinema and Full Dome), Science Museum Príncipe Felipe, Umbracle (Promenade with exhibition area and Car Park) as well as the Oceanogràfic (Aquarium), Palau de les Arts Reina Sofía (Opera House) and the Ágora (multifunctional space). This complex, a work of Santiago Calatrava and Félix Candela, represents a large open space for relaxation based on a concept of cultural and intelligent leisure that gives Valencia the largest centre of its kind in Europe. In addition, the Science Museum is an innovative centre of interactive science which reveals in an engaging and attractive manner everything about the evolution of life, science, and technology. Together with the wide range of exhibitions, the Museum also promotes the dissemination of activities related to science and technology so as to transfer knowledge from the scientific and educational community to society as a whole.

Lucasfilm, the Lucasfilm logo, Indiana JonesTM and all characters, names and all related indicia are trademarks of & copyright © Lucasfilm Ltd.  All rights reserved.

Photo credit: Javier Yaya Tur (CACSA)

These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google