Press release for immediate distibution

STAR WARSTM Identities: The Exhibition

A character-driven adventure into identity

Coming soon to the Montréal Science Centre!

Montreal, November 21, 2011 - For thirty-five years, audiences around the world have followed the adventures of Luke and Anakin Skywalker, the Jedi heroes of a galaxy far, far away. And now, a new exciting exhibition comes to our own galaxy with STAR WARSTM Identities, a redefined modern exhibition experience in which we will rediscover the unforgettable characters of Star Wars in a whole new way. From the team that brought you Indiana JonesTM and the Adventure of Archaeology, this new innovative exhibition, made possible by Lucasfilm Ltd. and produced by Montreal’s X3 Productions, will make use of an extensive collection from the Lucasfilm Archives to explore the sciences of identity through the characters of Star Wars. The world premiere of this exhibition will be held at the Montréal Science Centre, starting on April 19, 2012.

A stunning collection from the Lucasfilm Archives, a customized, interactive identity quest, and insightful scientific content will all work together in STAR WARS Identities to follow the dramatic journeys of Luke and Anakin Skywalker, cinema’s most famous father and son duo. Visitors will develop a better understanding of what makes the characters of Star Wars who they are, and at the same time explore their own identity with one question, at once simple and profound: What forces shape you?

The Components of Identity

Working with the Montréal Science Centre exhibition developers and a committee of scientific advisers, STAR WARS Identities has divided its study of identity into three major themes: the origins of the characters, the influences that shape them, and the choices they make during their life. Within these three themes, ten components of human identity are explored: species, genes, parents, and culture in Origins; mentors, friends, and marking events in Influences; and occupation, personality, and values in the final zone, Choices.

These components form the backbone of the exhibition, exploring the complex notion of identity both in the real world and in creative fiction. Original content throughout the exhibition will shed light on each of the components of identity; simultaneously, “making-of” featurettes explore the stories behind the development of many iconic Star Wars characters, explaining how they became who they are, and showing how different creative choices might have made them different characters altogether.

Kyra Bowling, Exhibits Manager at Lucasfilm Ltd., says “the Star Wars saga continues to captivate audiences who find connection to its richly diverse cast of wonderful characters. Star Wars provides a natural lens through which to explore the themes of personal identity and character. This innovative exhibition lets visitors of all ages investigate, in a fun and educational way, the factors and forces that help shape who we are as individuals. “

A vast and exclusive collection of some 200 objects from the Lucasfilm Archives features props, models, costumes, and artwork from the Star Wars films. This rich collection spans the entire Star Wars canon, drawing from the classic (1977-83) and prequel (1999-2005) trilogies, as well as the animated feature The Clone Wars (2008) and the ongoing television series of the same name. Fan favourites like Darth Vader, R2-D2, Chewbacca, Boba Fett, Yoda, the Millennium Falcon, and Anakin Skywalker’s full-sized Podracer - among others - are sure to delight visitors of all generations.

An Interactive Quest

STAR WARS Identities will place the visitor at the centre of the exhibition experience with an interactive identity quest that spans the duration of the visit. Closely interwoven with the collection and the educational content, this unique interactive experience will use technology to help visitors of all ages create their own personal and original Star Wars identity by incorporating elements of their own identity with fictional elements. Visitors will then leave with their own unique character inspired by the Star Wars universe and with a deeper understanding of the exhibition’s central theme.

A Team of Experts

In order to develop the exhibition’s scientific content, X3 Productions has collaborated with the Montréal Science Centre content experts to gather a team of specialists from a variety of scientific fields, including genetics, neuropsychology, health sciences, and psychology. Their knowledge and expertise have shaped the exhibition’s structure, and their input has been essential in developing its scientific content and in ensuring that its investigation into identity is up to date and firmly rooted in the sciences.

A Cultural Touchstone

The Star Wars movies have broken box office records and won countless awards over the decades, but it is in the public’s imagination that the franchise has truly made its mark, enchanting audiences of all ages and establishing itself as a cultural touchstone all across the world. The stories continue to resonate today because of their universality: we identify with the characters of Star Wars, and we recognize ourselves in their journeys.

“This exhibition offers a fresh perspective on the beloved characters of Star Wars,” says Jacques-André Dupont, Executive Producer of X3 Productions. “We get a deeper understanding of their identities, and, at the same time, we get a deeper understanding of our own. The collection, the interactive components, and the scientific content work hand in hand here to create a seamless and exciting experience for our visitors. It’s a character-driven adventure into identity.”

Information and Ticket Sales

STAR WARS Identities will premiere at the Montréal Science Centre from April 19 through September 16, 2012.Tickets are on sale now! For complete schedule and ticket information, visit their website at www.montrealsciencecentre.com or contact them at (514) 496-4724 or (877) 496-4724.

Visitors can begin their adventure into identity today by visiting starwarsidentities.com.

Watch the trailer: http://youtu.be/X6ZKncXkCWM

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About X3 Productions

X3 Productions consists of three reputed Montreal-based creative companies who have joined forces and combined their extensive expertise in order to offer turnkey project solutions that reflect the challenges faced by museums around the world. Established as pioneers and major players in the field of exhibit design and production for over 50 years, gsmprjct° (gsmprjct.com) is a collective of four integrated teams behind the creation of many exhibitions for a variety of world-class museums. As Canada’s leading cultural organization, L’Équipe Spectra (equipespectra.ca), is best known for its creation of world-class cultural projects reaching an educated clientele. Bleublancrouge (bleublancrouge.ca) has been voted one of Canada’s best creative agencies every year since 2008 by developing local, national and international integrated communications campaigns that have garnered worldwide acclaim. X3 Productions is committed to redefining the modern museum experience by developing and promoting interactive blockbuster touring museum exhibitions. With a focus on creating innovative concepts, gathering unique collections and developing content driven experiences, X3 aims to provide a new kind of museum experience, one that engages, educates and entertains visitors in innovative ways. For more information, visit x3productions.ca.

About Star Wars

The May 25, 1977 theatrical debut of Star Wars - on a scant 32 screens across America - was destined to change the face of cinema forever. An instant classic and an unparalleled box office success, the rousing “space opera” was equal parts fairy tale, western, 1930s serial and special effects extravaganza, with roots in mythologies from cultures around the world. From the mind of visionary writer/director George Lucas, the epic space fantasy introduced the mystical Force into the cultural vocabulary, as well as iconic characters such as evil Darth Vader, idealistic Luke Skywalker, feisty Princess Leia, lovable scoundrel Han Solo and wise Obi-Wan Kenobi. Since its 1977 debut, Star Wars has continued to grow, its lush narrative expanding from modest beginnings into an epic, six-film Saga chronicling the fall and redemption of The Chosen One, Anakin Skywalker.

About Lucasfilm Ltd.

Lucasfilm Ltd. is one of the world’s leading film and entertainment companies. Founded by George Lucas in 1971, it is a privately held, fully integrated entertainment company. In addition to its motion-picture and television production operations, the company’s global activities include Industrial Light & Magic and Skywalker Sound, serving the digital needs of the entertainment industry for visual-effects and audio post-production; LucasArts, a leading developer and publisher of interactive entertainment software worldwide for video game console systems and PC; Lucas Licensing, which manages the global merchandising activities for Lucasfilm’s entertainment properties; and Lucasfilm Animation, which is currently producing Star Wars: The Clone Wars, a CG-animated half-hour television series produced jointly with the latest addition to the Lucas family, Lucasfilm Singapore. Additionally, Lucas Online creates Internet-based content for Lucasfilm’s entertainment properties and businesses. Lucasfilm’s motion-picture productions include three of the 20 biggest box-office hits of all time and have received 19 Oscars and more than 60 Academy Award nominations. Lucasfilm’s television projects have won 12 Emmy Awards. Lucasfilm Ltd. is headquartered in San Francisco, California.

About the Montréal Science Centre

Since its inauguration on May 1, 2000, the Montréal Science Centre has attracted over 7 million visitors, presented over 40 exhibitions, screened more than 70 IMAX®TELUS movies, and organized numerous theme weeks in synergy with the Centre’s major issues and concerns. The first institution dedicated to scientific culture in Quebec, the Montréal Science Centre is recognized across the province for its major contributions to science and technology.

Lucasfilm, the Lucasfilm logo, STAR WARSTM and all related characters, names and indicia are trademarks of & copyright © Lucasfilm Ltd. All rights reserved.

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