Press release for immediate distibution

WORLD PREMIERE

STAR WARSTM Identities: The Exhibition

is coming to our galaxy

at the Montréal Science Centre

Montréal, April 17, 2012 - The Montréal Science Centre is proud to host the world premiere of Star WarsTM Identities: The Exhibition from April 19 to September 16, 2012. Produced by X3 Productions and made possible by Lucasfilm Ltd., the exhibition is a sensational event that explores the amazing nature of human identity through the magic of the Star Wars universe and its legendary characters. The city of Montréal and the Montréal Science Centre are thrilled to be the first destination of the exhibition’s 12-city world tour.

According to George Lucas, creator of Star Wars, “Since Star Wars takes place in a fantasy world, the characters need to be identifiable so that the audience can connect to them. These larger-than-life characters come complete with friends, enemies, values, and beliefs. This exhibition examines how the Star Wars characters are like us, what we may have in common, and what makes up our individual identities.”

STAR WARS Identities

In addition to offering an impressive collection of some 200 objects from the Lucasfilm Archives, STAR WARS Identities is a highly interactive, character-driven adventure into the fascinating subject of human identity, based on the latest scientific research. As they travel through the Star Wars universe, visitors will rediscover their favorite characters in a whole new light. They will also develop a better understanding of their own complex identity. And through the magic of cutting-edge multimedia, they will be able to create their very own Star Wars character by combining elements of their own identity with those of their favourite fictional characters. They can later share these unique identities with friends and family via social media.

A scientifically solid exhibition

STAR WARS Identities has divided its study of human identity into three major themes, each presented in a separate zone within the exhibition: the characters’ origins, the influences that shaped them, and the personal choices that altered their lives. Within these three themes, ten components of human identity are explored. These components include species, origins, parents, culture, mentors, friends, occupation, marking events, personality and values. Science-based video clips explain the how each component influences our identity.

The Montréal Science Centre is proud to have helped develop the exhibition’s scientific content with an advisory committee composed of experts from a variety of scientific fields including psychology, neuropsychology and genetics.

As Claude Benoit, president and CEO of the Old Port of Montréal Corporation - managers of the Montréal Science Centre, explains: “STAR WARS Identities has all the ingredients to become a huge success: a movie saga with larger than life characters; fascinating objects from the Lucasfilm Archives; a strong theme-identity which brings up fundamental questions: Who are we? How do we become what we are?; and a quest that allows us to create characters who resemble us. This is the type of exhibition that will delight everyone, including people who don’t often visit museums and science centers. After all, this is the Science Centre’s true mission: to make science accessible to everyone and above all, to make it truly interesting for as many as possible, presenting science in a fun, surprising and intelligent way.”

STAR WARS Identities will be presented in 12 world-class exhibition venues over the next six years. Starting in Canada (Montreal followed by Edmonton), it will also travel to Europe, Latin America, Asia and the Pacific region.

“We are honored that Lucasfilm chose X3 Productions to create this unique Star Wars exhibition, and we’re proud to have been able to accomplish all the work with teams exclusively from Quebec, showcasing the creative force of our people,” adds Jacques-André Dupont, President of X3 Productions.

Information and box office

For complete schedule and box office information, visit www.montrealsciencecentre.com or call 514-496-4724 or 877-496-4724. Visitors can begin their adventure in the world of identity at: starwarsidentities.com.

About the Montréal Science Centre

The Montréal Science Centre is the city’s first cultural institution dedicated to science. It is renowned for its scientific and technological expertise. Since its inauguration on May 1, 2000, it has welcomed over 7 million visitors, presented over 40 exhibitions, screened more than 70 IMAX®TELUS movies, and organized numerous theme-based weeks dealing with current interests and issues. It has also welcomed over 1.2 million primary and high school students in its educational programs.

About X3 Productions

X3 Productions is made up of three prominent Montreal-based creative companies that joined forces and combined their extensive expertise to offer turnkey project solutions to museums around the world. gsmprjct (gsmprjct.com), established as a pioneer and key player in the field of exhibition design and production for over 50 years, is composed of four teams that have produced numerous exhibitions for a variety of museums around the world. Équipe Spectra (equipespectra.ca) is one of Canada’s leading cultural event organizers and is famous for its many world-class projects. Bleublancrouge (blueblancrouge.ca) has been voted one of Canada’s best creative agencies every year since 2008 by developing local, national and international integrated communications campaigns that have received worldwide acclaim.

X3 Productions is committed to redefining the modern museum experience by developing and promoting blockbuster touring exhibitions. By developing innovative concepts, gathering unique collections and producing content-driven interactive events, X3 provides a new kind of museum experience that engages, educates and entertains visitors in innovative ways. For more information, visit x3productions.ca.

About Lucasfilm Ltd.

Lucasfilm Ltd. is one of the world’s leading film and entertainment companies. Founded by George Lucas in 1971, it is a privately held, fully integrated entertainment company. In addition to its motion-picture and television production operations, the company’s global activities include: Industrial Light & Magic and Skywalker Sound, serving the digital visual effects and audio post-production needs of the entertainment industry; LucasArts, a leading international developer and publisher of interactive entertainment software for video game console systems and computers; Lucas Licensing, that manages the global merchandising activities for Lucasfilm’s entertainment properties; and Lucasfilm Animation, currently producing Star Wars: The Clone Wars, a CG-animated half-hour television series, in partnership with the latest addition to the Lucas family, Lucasfilm Singapore. Lucas Online creates Internet content for Lucasfilm’s entertainment properties and businesses.

Lucasfilm’s motion-picture productions include 3 of the 20 biggest box-office hits of all time and have received 19 Oscars and over 60 Academy Award nominations. Lucasfilm’s television projects have won 12 Emmy Awards. Lucasfilm Ltd. is headquartered in San Francisco, California.

Lucasfilm, the Lucasfilm logo, STAR WARSTM and all related characters, names and indicia are trademarks of & copyright © Lucasfilm Ltd.  All rights reserved.

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