Press release for immediate distribution

A “Nuit” that exceeded all expectations!

12th edition of the Nuit blanche à Montréal

Montreal, Monday, March 2, 2015 — The 12th edition of the Nuit blanche à Montréal presented by Hydro-Québec ended in the wee hours of Sunday, March 1, offering a magnificent defining moment to a week of incomparable festivities in this 16th edition of MONTRÉAL EN LUMIÈRE. Wow! What a night of passion, surprises, and discoveries! Take 3 districts and 2 poles (connecting 8 neighbourhoods), add in 200 activities, most of them free, and you get 350,000 visits in a matter of hours. From the Stade Olympique to Mile End, Villeray to Old Montréal, the entire city was illuminated by the same spirit. Montréal has never better embraced or conquered its winter culture!

© MONTRÉAL EN LUMIÈRE – Frédérique Ménard-Aubin

Everyone under the Midnight Sun

The Nuit blanche has become synonymous with Winter Fun: an annual rendezvous for tens of thousands of festival fans, but also a showcase for our town. It has become synonymous with fun, and more… let’s just say, who would ever have imagined that our frozen roads and streets would have been filled with so many thousands and thousands of happy partygoers, finding happiness in February in Montreal winter?

With a program of 200 activities, it’s no surprise to learn that the Nuit blanche is the event that attracts the most people in a single night during the year in Montreal, and the busiest day of the year for the STM! The festival shuttle service is now renowned for its efficiency, with fans flocking out to enjoy their festival, the easiest and most accessible way they can.

The Nuit blanche has something for everyone: adults, teens, families, hipsters, Baby Boomers, Generations X, Y, Z… it is a world of discovery, a magical galaxy of phantasmagorical events and opportunities… featuring 11 activity categories, there’s something for every taste and age group: from art devotees to videogamers, dancers to foodies, music maniacs to swimmers! That means the festival invites Montrealers and their guests to re-discover this magical city from innumerable new perspectives, showcasing it from incredible new (winter) perspectives.

The secret of our success? A combination of positive and creative artistry, intimately connected with our audience… proven by how joyfully they respond to our program!

The raw numbers prove it all. Almost 40,000 people flocked to the Place des Arts and ARTVstudio, while the TOHU welcomed 3650 guests, in its first Nuit blanche. The Quartier Latin hosted 40,000 visits, with people racing to activities offered by UQAM, on the outdoor sites of Montréal joue and RVCQ. There was a ton of energy at the Musée d’art contemporain, with 7000 people cruising through the 8 participating galeries of the Belgo, and 100,000 enjoying the sights of the Art souterrain circuit. Finally, the Pôle Parc Olympique registered record attendance of 17,300, while the Pôle Ligne bleue, back for a second year, was also popular. Some activities created for the Nuit blanche eventually become classics, which can be recreated year after year—like the Cabaret du Monument-National, the Elvis Gratton Picture Show at the RCVQ, Nuit SPASM at Café Cléopâtre, Karnival in Club Soda, Nuit de bricolage in Galerie Monastiraki, Nuit de poésie or la Nuit des contes..

Of course, the Nuit blanche de Montréal once again proved to be a unique event on the Montreal landscape: one wild night, when everything is allowed, one night when Montrealers get to reclaim their winter-torn city and redefine it.

« Preuve aussi avec la désormais traditionnelle Nuit blanche, qui s’intègre à MONTRÉAL EN LUMIÈRE (cette année, le 28 février). Il faut la vivre pour y croire : ce soir-là, malgré les températures sous le zéro, et parfois la neige, familles et poussettes envahissent les rues des quartiers du Centre-Ville et du Vieux-Port. On se bouscule dans les galeries d’art, on participe en masse aux animations sonores et visuelles disposées sur les trottoirs, on fait la queue pour descendre le long du toboggan géant installé sur la Place des Arts… »

Valérie Lehoux, Télérama.fr (France), 19 février 2015

“Every year, the En Lumière festival closes with Nuit blanche, an all-night party where locals and tourists can take in 200 mostly free events, all of them linked by a free shuttle service. Whether onstage or onscreen, indoors or out, music, installations, exhibitions and dance keep Montreal hopping and the cold and dark far away.”

Sherel Purcell, USA Today — 10BEST (USA), 8 décembre 2014

« Montréal […] n’essaye pas de concurrencer Québec sur son terrain glacé. Elle développe plutôt une offre hivernale qui lui est propre, urbaine, dansante, lumineuse. La Nuit blanche en est l’expression la plus aboutie, avec ses DJ, ses camions de “Snow Food” et ses visites culturelles des quartiers. »

François Cardinal, La Presse

“A signature Nuit blanche, all-nighter that brings everything to a fever pitch (200 mostly free activities including art installations, musical performances, food and festivities) before finally closing the party down until next year.”

Dane Steele Green, Wire Magazine (USA), 12 février 2015

« C’est une brèche dans l’hiver québécois, une grande toile qui se tisse pour une nuit dans les rues de Montréal […]. Pendant quelques heures, la ville accepte et chevauche l’hiver. Des portes s’ouvrent, des tracés culturels se dessinent, il y a échange. Faute de lumière naturelle, la Nuit blanche crée la sienne. »

Geneviève Tremblay, Le Devoir

The Nuit blanche, at the heart of Montreal cultural life

There is no way to overstate the greatness of this Nuit blanche à Montréal, supported by over 150 partners, dedicated to organizing, activating, energizing and managing a ridiculous array of nocturnal events and activities—in theatres, showrooms, venues, museums…—and its major impact on the cultural organizations of our city, in addition to being an engine and inspiration for our artists, creative organizations and, of course, our fans! It is a remarkable showcase for local, national and international artists… for instance, at the SAT, which welcomed artists from Brazil. Reading the following testimonials about our partners should be enough to convince anyone of the stature of this event! Thanks to the Nuit blanche…

“We create and execute original and amazing projects that stand out from our regular program, and draw a larger audience than would usually attend dance recitals.”

Agora de la danse

“ARTVstudio has enjoyed record popularity every year, which allows us to make our exhibitions available to a larger and more varied audience, which would not be possible without the aegis of the Nuit blanche organization.”

ARTV

“The SDC Vieux-Montréal is happy to join in a program of major, high quality activities, while activating its neighbourhood in an original and attractive fashion. In addition, the date of the event lands in a relatively quiet period on our calendar. That allows us to boost patronage in Old Montréal, which is great.”

SDC Vieux-Montréal

“Our organization enjoyed tremendous growth, which allowed us to bring in both regular and new clientele.”

Société des Arts Technologiques

“We prioritize the future of Québécois art, to provide an accessible and prestigious platform for our artists, which the Nuit blanche gives us, with a remarkable level of verve and professionalism.”

Théâtre Ominvore, 10610

“As the major venue, with pride of place on the festival site, Place des Arts is proud to have been part of this magical night for ten years, throwing open its doors to a city of nighthawks.”

Place des Arts

Organizers of the Nuit blanche à Montréal would like to offer their sincere heartfelt thanks to Hydro-Québec, who have enabled the existence of MONTRÉAL EN LUMIÈRE, which has thereby been able to present the Nuit blanche. Thanks, also, to the Conseil des arts de Montréal, the sole specific subsidizer of the Nuit blanche. Ongoing discussions with other public and non-public partners aim to make the Nuit blanche a permanent event, with the requisite financing. We remain hopeful that the requisite parties understand the importance of the event and will find the means to  support it and allow it to reach new heights and remain creatively competitive at the international level with the world’s other Nuits blanches. We also thank the STM, a loyal and indispensible partner of this major unique and unifying Montreal celebration.

The 13th edition of the Nuit blanche à Montréal will be held on Saturday, February 27, 2016.

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